Once in a while someone decides to break all conventions and think “outside the box”, in other words, forget what is done so far and assumed as “normal” and create something new, beautifull and usefull.

Designer Julia Burke did this and won a silver medal from Idea Awards, with her Plug-In design which avoids you bending down to insert a device into the power outlet and looking plain stupid with your arse up.

Anyway, look at the full info at PLUG-IN - Why Weren’t They Designed Like This In The First Place? (oh Gizmo).